Growth for Jiu-Jitsu academies
When your academy gets leads. How many become members?
We install a membership engine on your academy's WhatsApp and texts: it replies in seconds, books the trial, and follows every lead to the membership — and you keep full control of every metric that actually matters.
The lead comes in. Then it goes cold.
Maybe you need more leads — we can fill that. But leads alone don't pay rent. What turns a lead into a member is what happens in the minutes after they raise their hand.
Speed decides it
A lead cools within minutes — and the second touch rides on you, so it rarely comes. Harvard Business Review found that answering within an hour makes you nearly 7× more likely to qualify a lead than waiting even one hour more.
Booking shouldn't be a maze
A clunky or manual scheduler quietly loses people. Our system books a trial in under 30 seconds — and tracks every booking, 100%.
No-shows eat your schedule
People book and forget. Without a reminder at the right moment, the spot sits empty and nobody chases it.
You spend in the dark
Which ad brought a paying member — not just a click? Without that answer, budget goes to the wrong place every month.
From the first “hi” to the membership.
When you put money into getting leads, every stage has to be mapped — that's how you optimize toward the lowest possible cost per enrollment. We're specialists in each stage, and we show you the number behind every step.
-
Top of funnel · acquisition
Validated traffic that feeds the funnel
We run and validate ads on Meta and Google — testing creatives and audiences, cutting what doesn't convert and scaling only what turns into members. The dashboard proves, campaign by campaign, what brings enrollments and at what cost.
Meta AdsGoogle AdsYou track: cost per lead (CPL) and per enrollment (CPE) on each platform.
-
01
Capture
The lead comes in from ads (Meta/Google), your site, a direct message or a referral — already tagged by its source.
You track: leads and cost per lead (CPL) by source.
-
02
First touch
The moment a lead comes in, the system fires an instant reply from your templates and qualifies adults vs. kids — within the hours you set (business hours only, or whenever you choose).
You track: response time and contact rate.
-
03
Conversation & follow-up
If they go quiet, an automated follow-up sequence (minutes, hours, days) keeps the conversation warm and stops the moment they reply. You choose: approve each message, or let the sequence run.
You track: reply rate and open conversations.
-
04
Booking
When a lead replies, you get an instant alert and answer fast — one tap gives you an AI-drafted reply to send. Then book the trial yourself in seconds (recommended), or send the ready-made link for them to pick a time. On Black Belt, our team runs the whole conversation.
You track: bookings and booking rate.
-
05
Reminder & attendance
Automated reminders 24h and 2h out (message + email) crush no-shows. Then the system logs who actually stepped on the mats.
You track: no-show rate and attendance.
-
06
Recovery
No-shows drop into a rebooking sequence. Cold leads get a reactivation pass. And leads you'd written off get a win-back email that pulls them back onto the calendar — at almost zero cost. A dead lead becomes a second shot.
You track: recovered leads and memberships won back from your cold list (~$0).
-
07
Membership & retention
Tracking runs all the way to a paying member — with recurring revenue (MRR) and real retention in plain view.
You track: cost per enrollment (CPE), MRR and average retention.
Every step has automatic recovery for the leads about to leak — that's where you win members without spending more on ads.
Not a message bot. A whole operation.
Everything your front desk would do on a perfect day — except it never drops the ball, never forgets, and watches your leads around the clock.
Wired to your sources
Meta Ads, Google Ads, your site and forms flow into the funnel on their own — every lead tagged by where it came from.
Instant lead alerts
The second a lead comes in, you're pinged — so you answer while they're still hot. Speed is what converts.
AI suggests, you approve
The AI drafts each reply in your academy's voice; you send it with one tap. Nothing goes out on its own — it just makes you fast and personal, without the work.
A cadence that won't quit
Opening, follow-up, no-show recovery and reactivation sequences — each with its own rhythm, all stopping the moment the lead replies.
On your schedule
Messages go out during the hours you choose, in your city's time zone. No 3 a.m. texts.
The words are yours
Editable templates per program (adults/kids), on messaging and email. Your voice, not ours.
Email win-back for lost leads
The lead you paid to get is never abandoned. Unless they opt out, your cold list keeps getting reached by email campaigns — at near-zero cost — until they come back.
Post-class feedback
After the trial, the student reports attendance and a rating. You see every class's satisfaction.
Everything in one place
Leads, conversations, calendar, attendance, memberships and ad spend — one operation, not ten tabs.
You run your return on ad spend. In dollars.
The dashboard that matters most: it ties every ad dollar to the membership it produced. You stop guessing and start spending where members actually come from.
Cost per lead (CPL)
What each contact costs — split by source and by campaign.
Cost per enrollment (CPE)
The number that counts: what you pay per paying member, not per click.
New MRR
The recurring revenue each campaign window generated.
ROAS on LTV
Return measured by the student's real lifetime value, not just month one.
Measured retention
How long members actually stay, from your school's real cancellations — not a guess.
Attribution by source
From ad to membership: which channel truly fills the mats.
Average retention varies by school — set yours, and every LTV and ROAS figure updates instantly.
A growth partner — not a CRM vendor.
A typical CRM
Black Belt Growth
It's already running live.
A live system running a real academy — capturing, contacting, reminding and measuring on its own.
20%of the academy's recurring revenue (MRR) — in under a yearWhat Black Belt Growth brought already accounts for 20% of my MRR. In under a year of working together.
A growth operation, installed.
You handle the mats. We handle filling them.
Choose how far we go for you.
The system runs on every plan — dashboard, automated engine and ROI. What changes is how much of your marketing we take off your plate.
You drive. We hand you the system and the map.
Hands-on owner, getting started
- Dashboard + automated engine (AI, follow-up, reminders, booking, attendance)
- ROI dashboard and attribution by source
- Meta ads playbook — you build them
- AI drafts the replies; you approve and send
We bring the ads and the billing. You just chat.
Ready to scale without becoming a marketer
- Everything in Blue
- 5 ad creatives per month — we build them
- Biweekly media optimization
- Members module: billing and realized revenue
You do nothing. We fill and bill the mats.
You just want to teach
- Everything in Purple
- Unlimited ads + daily optimization
- We run the conversations with your leads
- Full Members: card billing, MRR, churn and LTV
Ad spend billed separately (min. $300/mo, paid directly to Meta). No setup fee. First month free.
Start risk-free — from scratch or from where you are.
Never captured a lead before? We build your whole acquisition system from the ground up. Already getting leads? We run a full diagnosis and fix what's leaking. Either way, your first month is free — and if you don't see results, you don't pay.
✓ First month free · No results, no pay
or message directly: Message us